Spanx Welcomes New Era with Caroline Whitton as CEO and Jeanne Jackson as Executive Chair

Spanx, the renowned shapewear and lifestyle brand, is embracing a fresh chapter in its leadership with the elevation of Caroline (Cricket) Whitton to CEO and the induction of Jeanne Jackson as Executive Chair. These strategic moves, endorsed by the Spanx LLC Board of Directors, aim to propel the brand toward its next phase of growth and innovation.

Whitton, who has been a pivotal figure in Spanx’s digital evolution since joining in 2017, previously held the roles of president and chief growth officer, steering the brand’s global revenue and expansion initiatives. Her prior experience includes leading digital growth strategies for notable retail entities like Wayfair and Design Within Reach. In her elevated role, Whitton is poised to collaborate closely with Jackson and the predominantly female Spanx board to realize the brand’s ambitious objectives.

Sara Blakely, the visionary founder of Spanx, expressed her enthusiasm for Whitton’s promotion, highlighting her unwavering dedication to the brand. Blakely also extended a warm welcome to Jeanne Jackson, whose extensive background in the retail and lifestyle sector is expected to be a significant asset for Spanx’s future endeavors.

Whitton shared her excitement about leading Spanx through its next growth chapter, emphasizing her commitment to working alongside Blakely and leveraging Jackson’s wealth of experience.

Jackson, who has an illustrious career with stints at industry giants like Nike, Walmart, Gap, and others, is recognized for her transformative impact on product and market strategies. Her appointment as Executive Chair is anticipated to bring a new dimension to Spanx’s strategic direction.

Jackson expressed her admiration for Spanx’s evolution and its emergence as a multifaceted performance apparel brand, signaling an optimistic outlook for the brand’s future under this new leadership configuration.

Since its inception in 2000 by Blakely, Spanx has grown from its foundational shapewear offerings to encompass a diverse range of womenswear, including outerwear and activewear. Blakely is confident that the combined forces of Whitton and Jackson will drive Spanx to unparalleled heights in the industry.