ThredUp Boosts European Leadership with New General Manager Amidst Regional Expansion

ThredUp, a prominent resale platform, has recently announced the appointment of Florin Filote as the General Manager of its European operations. This strategic move is part of the company’s broader efforts to expand its presence across Europe. Filote, who has an extensive background in e-commerce, will be steering ThredUp’s business across nine Central and Eastern European countries.

Before joining ThredUp, Filote held various senior roles at Pigu Hobby Hall Group, where he notably served as the Group Transformational CEO and Interim Chief Revenue Officer. His rich experience also includes leading the strategy and marketplace implementation at Emag, a major European e-commerce firm, for seven years. Additionally, Filote has held diverse positions in modern retail and consumer packaged goods, underscoring his comprehensive expertise in the sector.

Expressing his enthusiasm about his new role, Filote stated, “I am honoured to join ThredUp and contribute to the already thriving European business,” adding optimism about the “global market opportunities that lie ahead.”

Filote takes over the reins from Dan DeMeyere, who has been a pivotal figure in ThredUp’s growth since joining the company in 2010. After leading the international business for two years, DeMeyere will transition back to the US, where he will assume the role of Chief Product and Technology Officer. In his new position, DeMeyere aims to spearhead innovation in technology and artificial intelligence (AI) to further enhance ThredUp’s service offerings.

ThredUp first ventured into the European market in 2021 and has seen significant progress since its entry. James Reinhart, CEO and co-founder of ThredUp, highlighted the company’s achievements in the region, noting that it had “more than” doubled its sales and “laid a solid foundation for the future.”

This leadership change comes at a crucial time for ThredUp as it seeks to capitalize on the growing popularity of the resale market in Europe and leverage the potential for sustainable fashion. The company’s expansion strategy not only focuses on increasing its market share but also on promoting eco-friendly consumer practices, aligning with global trends towards sustainability in the fashion industry.