Nigel Farage Launches £200K Election Blitz Backed by Billionaire Nick Candy
Nigel Farage is gearing up for what he calls Reform UK’s “first big hurdle” since the general election — and with a £200,000 war chest promised by billionaire Nick Candy, the party is preparing to go all in.
At a raucous rally in Birmingham last week, Farage stood atop a JCB digger and declared his party’s mission: “Just as we know that Britain is broken at so many levels, there is no doubt that local government is broken… Reform is going to come in and we are going to fix it.” His crowd roared in approval.
Now, as May 1 approaches, Reform UK is fielding candidates in over 1,500 council seats, six mayoral contests, and a key parliamentary by-election in Runcorn & Helsby. It’s an ambitious plan — and it’s being bankrolled in part by luxury property tycoon Nick Candy, the party’s treasurer and husband of actress Holly Valance.
Candy, 52, has pledged to match all donations to the party, pound for pound, up to £200,000 — but only until midnight tonight. The funds will go toward printing leaflets, ramping up social media campaigns to reach young voters, and direct mail strategies designed to target undecided households across England.
“After topping the polls ahead of Labour and the Tories with 26% last week, it marks the start of our first big test since the general election,” said Farage, 60. “But we need your help. To upset the odds we must print leaflets, reach our voters with direct mail and target social media ads.”
The call to action was clear: Farage urged supporters to “chip in” just £20 to help fund what he described as a full-scale ballot box assault.
Reform UK’s rising popularity has begun to rattle the political establishment. A new poll shows that one in five voters who backed the Conservatives at the last general election say they now plan to vote for Reform. With the party polling at 26% nationally, Farage’s once-outsider movement is now a serious player in UK politics.
Among Reform’s other wealthy backers is Charles James Spencer-Churchill, the 12th Duke of Marlborough, further boosting the party’s credibility — and financial firepower.
Though the number of councils holding elections has been reduced — with only 24 of England’s 317 councils now going to the polls on May 1 — Farage has described the moment as critical. Many local elections were postponed following a government invitation to join the devolution priority programme, with a view to having mayoral elections next year.
Still, Reform UK sees the remaining contests as the ultimate proving ground. Despite a slimmer map, Farage believes the potential for an upset is greater than ever.
With money flooding in, support surging, and Farage in full campaign mode, May 1 could mark a turning point for Reform UK — or the beginning of an even bigger battle to come.
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