Revolutionary Tech Aims to Stop 120,000 Tonnes of Microfibre Pollution in Groundbreaking New Project
A bold new initiative is set to tackle the massive issue of microfibre pollution, as Bristol-based Matter and textile manufacturer Paradise Textiles team up for an ambitious project revealed during New York Climate Week. Their collaboration aims to prevent an estimated 120,000 tonnes of microfibres from textile production from entering waterways, with the help of Matter’s cutting-edge technology, Regen for Textile Production.
The technology promises to revolutionize the textile industry by stopping microfibre pollution at its source. Regen not only prevents harmful fibres from escaping into waterways but also offers environmental and cost-saving benefits. It reduces chemical usage, prolongs water reuse systems, and significantly cuts operating costs. The two organizations noted that it has the potential to save millions of kilowatt-hours of electricity and cut carbon emissions by thousands of tonnes each year.
The announcement was made during Regeneration VC’s annual meeting in New York, where Matter and Paradise Textiles also unveiled plans for the installation of Regen at a new “low impact” fabric mill in Egypt. This mill will serve as a showcase for the filtration device, demonstrating its capabilities and providing a template for broader adoption across the industry.
Adam Root, founder and CEO of Matter, shared his excitement about the collaboration, stating: “We are delighted to collaborate with Paradise Textiles on this groundbreaking project. It will show the fashion industry that a viable solution to this colossal problem of microplastic pollution is within reach. As this technology scales, there will be no reason and no excuse for letting microfibre pollution continue.”
This initiative follows Matter’s impressive achievement of securing $10 million in Series A funding last year, allowing the company to expand its innovative efforts in sustainability. The new partnership builds on the existing relationship between Matter and Paradise Textiles, as they’ve previously worked together on fibre innovation projects aimed at reducing the environmental impact of the textile industry.
As Matter and Paradise Textiles push forward with this initiative, they’re setting a new standard for the fashion and textile industries. With the potential to make a huge environmental impact, the project underscores that solutions to microfibre pollution are within reach—if the industry is willing to embrace them.