Missoma to Open Second Store in Leeds: “A Milestone Moment for Our London-Based Brand”

Contemporary demi-fine jewellery brand Missoma is set to open its second permanent store this summer in Leeds. This new location at Victoria Leeds, owned and operated by Redical, marks the brand’s first store outside of London.

The 2,250-square-foot regional flagship will be located opposite Louis Vuitton in Victoria Quarter’s County Arcade. It will showcase Missoma’s collection crafted in gold and silver, featuring conflict-free diamonds, emeralds, baroque pearls, and blue sapphires. Additionally, the store will offer a range of collaborations with Lucy Williams, fashion designer Harris Reed, and Beijing-based creator Savi.

The store will also provide unique in-store experiences, including piercing, a welding studio, and instant free engraving.

Marisa Hordern, founder and creative director at Missoma, expressed her excitement in a statement: “Missoma’s signing at Victoria Leeds is truly a milestone moment for our London-based brand. As we enhance our presence nationwide, our expansion strategy remains focused on premium retail destinations that reflect Missoma’s brand values of community, artisanship, creativity, and sustainability. This, coupled with Victoria Leeds’ great reputation and desirable catchment, made it the obvious choice to open our second store. We are so excited to grow our Leeds community and to embark on this next chapter with the team there.”

Missoma will join Victoria Leeds’ existing portfolio of leading jewellers, including Boodles, Monica Vinader, Berry’s, and Astrid & Miyu.

Rachel Bradburn, leasing director at Victoria Leeds, added: “We are absolutely thrilled to be Missoma’s destination of choice for their first standalone store outside London. This reinforces our reputation as a leading destination for best-in-class retailers and flagship debuts. Missoma’s arrival in Victoria Leeds highlights the exceptional quality of our curated retail mix and the opportunities for brands to confidently embark on regional growth in the UK. We can’t wait to welcome Missoma’s renowned, responsible, and innovative approach to demi-fine jewellery!”