Martin Lewis Issues Urgent Warning to Brits About Sneaky New Phone Scam You Could Fall For in Seconds
Martin Lewis, the founder of Money Saving Expert and a familiar face on Good Morning Britain, has revealed a moment of regret that’s become a lesson for the rest of us. The 52-year-old money guru told viewers that he now expects to be targeted by scammers—all because he answered a call from a number he didn’t recognise.
Taking to X, Lewis shared how one accidental pick-up could open the floodgates to spam and scam calls. He wrote: “My mobile rang, a number I didn’t recognise. I answered.
“An obviously automated female voice said, ‘I want to talk to you about work. Please add me on What’s App [sic]’. “Then rang off. As I answered, they’ll now have logged that my number is real.
“So I (& anyone else who’s done the same) now need be vigilant for a wave of spam messages and calls coming my way’.”
It’s a stark reminder of how quickly scammers can latch on. That one interaction may have confirmed to the spam system that Lewis’s phone number is active—making it a prime target for further scam attempts.
Lewis explained that many scam operations use automated bots that can mimic real people or even impersonate trusted organisations. And just by answering a call, you’re signalling to scammers that someone’s on the other end—someone they can try again and again.
If you think you’ve been caught up in a similar scam, the advice is to call 159 to reach Stop Scams UK, a body backed by the Financial Conduct Authority and Ofcom. It’s a lifeline for anyone dealing with suspicious calls or texts.
It’s not the first time Lewis has sounded the alarm on phone scams. Just last month, he appeared on The Martin Lewis Money Show Live with a serious message: phone theft is on the rise—especially in London, where incidents are up by 40%—and the risks don’t stop once your phone is stolen.
“There are thieves who want to access your finances by your phone. It is growing. It is dangerous. Protect yourself, please people,” he warned ITV viewers.
He then laid out five key things everyone should be doing right now to protect their data and money. Top of the list? Setting up Face ID or fingerprint login for your phone and banking apps. It’s simple, but powerful.
Lewis also stressed the importance of having different PIN codes for your phone and your banking app. He warned of a trick called “shoulder surfing,” where thieves watch you enter your PIN. If you use the same one across both devices, it’s an open invitation to your finances.
So, next time your phone rings with a number you don’t recognise, think twice. If Martin Lewis is getting targeted, the rest of us aren’t far behind.
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