Kate Middleton wins on social media with ‘staying in touch’ tactic
Kate Middleton’s approach to social media engagement has helped her become one of the most relatable and admired members of the British Royal Family. Known for crafting her own captions on Instagram and other platforms, the Princess of Wales has developed a modern, personal way of connecting with the public that sets her apart from traditional royal communication.
Former BBC Royal correspondent Jennie Bond recently spoke to GB News about the impact of Kate’s social media style, praising the princess for her hands-on approach. “This is such an effective and modern way of using her influence and staying in touch, even when she is not making personal appearances,” Bond explained. “Official statements from the Palace now seem quite stuffy and extremely formal by comparison.”
Kate’s social media efforts, alongside her husband Prince William’s, reflect a growing trend in the monarchy to bridge the gap between the public and the royals through a warmer, more accessible image. Bond highlighted that while social media can often be a platform for negative interactions, Kate and William are demonstrating how it can be used to spread “goodwill and kindness.”
Their relatable posts and thoughtful captions have struck a chord with the public, fostering a closer relationship with followers. Meanwhile, Meghan Markle has faced criticism for her contrasting approach. After launching a new social media account for her lifestyle brand, American Riviera Orchard, Meghan has gone silent on the platform, raising eyebrows among royal watchers.
Royal expert Richard Eden shared his perspective with Marie Claire, noting that Meghan’s inactivity seems to contradict the essence of social media. “Anyone knows you don’t launch a social media account and then do nothing,” Eden remarked, pointing to the apparent disconnect between the brand’s launch and the absence of updates. “The arrogance of it really, just like ‘here we are and we’re not going to do anything.’ The whole point of social media is it’s social, and you socialize.”
Meghan’s quiet approach stands in sharp contrast to Kate’s steady engagement, which has been characterized by its warm, hands-on style. While Meghan’s absence has prompted questions, Kate’s ongoing social media involvement shows a willingness to connect personally with followers, setting a positive example of how royals can use modern platforms.
For Kate, who often shares candid moments and interacts in a more conversational tone online, this form of communication not only complements her public persona but also aligns with the expectations of a digital-savvy audience. Her relatable content and accessible style are transforming the royal image in a way that resonates with a broad audience, especially during times when public appearances are limited.
By embracing social media, Kate and William are building a modern image for the Royal Family, making it clear that they are in tune with the times and approachable to the public. In doing so, Kate’s personal engagement has established her as an authentic and compassionate figure, while her thoughtful approach has become a model of how the Royal Family can maintain its relevance in the digital age.