Kate and William’s PR Policy Changed After Harry’s Bombshell Interview: Report
Duke and Duchess of Cambridge have transformed their style and are being open up about Prince Harry and Meghan Markle’s interview with Oprah Winfrey, as per royal experts.
Royal historian Claire McHugh, author of the novel “A Most English Princess,” spoke to Insider that the Duke and Duchess of Cambridge were more formal and cautious in their actions during engagements and posts on social media compared to Markle and Prince Harry.
As per McHugh, Middleton “defines cautiousness” and Prince William is “so suspicious of the media” due to his juvenile involvements. Though, she observed that they’ve been sharing fewer formal moments on social media and showing more public displays of affection following the Sussexes’ tell-all with Winfrey in March, said ibtimes.com. “It’s very interesting to me that in the wake of the Oprah interview they have really adjusted their style,” McHugh said.
“They realized if they don’t, they’ll be overshadowed by this couple living in California, so they have to show themselves,” she added. “They have to reveal who they are more because that’s the currency now. So, they let the anniversary film out and they have YouTube and they make jokes, it’s a new world.”
In May, Prince William and Middleton have hurled their own YouTube channel with a 30-second clip that showed them teasing each other. On their 10th Anniversary in April, the royal couple also shared a rare family video showing them being affectionate with each other.
In Late May Yahoo News reported, the couple often remains close to the public during their recent Scotland tour and even crowded on PDA when they visited the University of St. Andrews. The couple also posted on Instagram videos from their tour showing them laughing with each other and the public rather than the usual formal speeches, Insider noted.
Eric Schiffer, celebrity brand management expert said that the Duke and Duchess of Cambridge consort took their cue from the Sussexes and showed a more relatable side to them potentially as part of their strategy to keep the monarchy going.
“Right now, Harry and Meghan have an advantage because they’re tuned in and understand the minds and hearts of Gen Z and Millenials,” Schiffer told Insider. “They’re unmasking what it’s like to be a royal and allowing the public to feel like you’re now friends with a royal. So, the challenge for Kate and William will be finding ways to connect emotionally, without losing the majesty and decorum of the Crown.”
Though, McHugh said the outlet that Prince William and Middleton’s “strategy” is not new for the royal family. She revealed that royals have been using this strategy since the 1840s when “all sorts of monarchies were being overturned and Queen Victoria and Prince Albert had to find a way to make the monarchy seem more appealing so that it would stick around.”