Jonathan Tillery Appointed as Chief Product Officer at Brand Machine Group
Brand Machine Group, the international fashion brand owner and licensing house, has announced the appointment of Jonathan Tillery as its new chief product officer. Tillery’s role will be pivotal in driving sourcing initiatives and supporting the company’s ambitious growth plans.
Tillery, who previously consulted at Brand Machine Group, brings a wealth of experience from leadership roles at companies such as Primark, George, Li & Fung, and most recently, Poeticgem. His expertise is expected to significantly enhance the group’s operational efficiency and product strategy, via Fashion Network.
In his new position, Tillery will spearhead the establishment of Brand Machine Group’s new home division. He will also oversee all aspects of sourcing and supply chain management. Tillery will report directly to chief executive Boo Jalil, ensuring a streamlined approach to the company’s growth objectives.
Commenting on his new role, Tillery expressed his enthusiasm: “I’m super excited about re-joining a business I’ve seen grow and flourish in recent years, and I look forward to widening our sourcing base to be as sustainable as possible for the future. The talented team designs and develops amazing product offerings, and it’s my job to ensure we deliver on all our promises as a brand should.”
Jalil added: “Jonathan’s appointment comes at a pivotal time for our organization. His extensive experience and visionary leadership will play a crucial role in driving our product strategy and supporting our expansion efforts. We are delighted to welcome him back to the Brand Machine family.”
Brand Machine Group boasts a diverse portfolio of fashion, sports, outdoor, and homeware brands. The company offers a wide range of products across adults and childrenswear clothing and accessories. Their impressive brand lineup includes well-known names such as Ben Sherman, Duchamp, Elle Junior, Flyers American Born, Franklin & Marshall, Jack Wills, Juicy Couture, Lee Kids, New Balance, Peckham Rye and Penfield, Wrangler Kids, and U.S. Polo Assn.
With Tillery’s appointment, Brand Machine Group aims to strengthen its market position and enhance its product offerings. His leadership is expected to drive the company’s sourcing initiatives towards more sustainable practices, aligning with the growing demand for eco-friendly and responsibly produced fashion.
As Brand Machine Group continues to expand its footprint in the international fashion industry, Tillery’s role will be central to realizing the company’s vision. His return marks a significant step forward in the group’s journey to achieving its ambitious growth targets and reinforcing its commitment to delivering high-quality products.