John Lewis Launches Men’s Rental Service Responding to Significant Demand

British department store retailer John Lewis has launched a new men’s rental service in response to significant demand from consumers on its e-commerce site. The company announced that it is introducing “the biggest range of menswear brands available to rent on the high street,” including notable names like Boss Tailoring and Charles Tyrwhitt.

This expansion builds on John Lewis’s ongoing partnership with rental technology firm Hurr. The collaboration began with the launch of the womenswear rental service in 2022, which has seen a 52 percent year-on-year increase in membership. The service has since expanded to include maternity wear, ski wear, and wedding dresses. Now, menswear is the latest addition to the rental offering.

Kathleen Mitchell, John Lewis’s commercial director, highlighted the uniqueness of their high street rental service. “We’re unique on the high street to be able to offer the widest range of multiple brands to rent from everyday suits to more premium brands and styles. A perfect solution for a last-minute dinner party or day at the races. This is just the beginning of menswear rental and we’re really excited to see it grow,” she said.

The new men’s rental service aims to provide a flexible and convenient option for consumers looking to rent high-quality menswear for various occasions. Rental prices start from £40 for a four-day rental, with options to extend the rental period to either eight, 16, or 30 days.

John Lewis’s move into menswear rental reflects a growing trend in the fashion industry, where consumers are increasingly looking for sustainable and cost-effective alternatives to traditional purchasing. The inclusion of premium brands in the rental service aims to attract a broad customer base, offering high-quality attire for events such as dinner parties, weddings, and other formal occasions.

The expansion of the rental service is part of John Lewis’s broader strategy to adapt to changing consumer behaviors and preferences. By offering a diverse range of rental options, the retailer hopes to appeal to a wider audience and provide more sustainable fashion choices. The partnership with Hurr continues to be a crucial component of this strategy, leveraging their expertise in rental technology to enhance the customer experience.

As John Lewis continues to innovate and expand its rental offerings, the company is poised to become a leader in the high street rental market, providing customers with convenient, flexible, and stylish solutions for their wardrobe needs. The new men’s rental service is expected to grow significantly, driven by consumer demand for sustainable and versatile fashion options.