Estée Lauder Boosts Leadership in Hair Care with Shane Wolf’s Appointment as President of Global Brands

Estée Lauder Companies has made a strategic move in its leadership ranks by appointing Shane Wolf as the new president of global brands for Aveda and Bumble and Bumble, starting July 1, 2024, via Estée Lauder Companies. This decision underscores the company’s commitment to enhancing its influence and growth within the global hair care market.

Shane Wolf will report directly to Jane Hertzmark Hudis, Executive Group President at Estée Lauder Companies, and will become a member of the company’s executive leadership team. With over two decades of experience in the hair care industry, Wolf brings a rich background in brand management, marketing, education, and artistry. His comprehensive knowledge and proven track record are expected to propel Estée Lauder’s ambitions to new heights in the hair care sector.

In his forthcoming role, Wolf will assume direct responsibility for Aveda and will also oversee Bumble and Bumble. Additionally, he will collaborate closely with Hudis to craft and implement the enterprise hair care strategy aimed at achieving breakthroughs in the category and gaining market share.

“Shane is an innovator, a creative brand leader, and a disruptor in hair care. Shane’s appointment reflects our company’s commitment to maximizing the growth potential of our hair care brands and building on our position in this important category,” Hudis stated, highlighting the strategic importance of Wolf’s leadership in Estée Lauder’s future plans.

Prior to joining Estée Lauder, Wolf had an illustrious career at L’Oréal, where he recently served as the Global President of US Brands in the Professional Products Division. During his tenure at L’Oréal, he managed general operations across several major brands including Pureology, Redken, Kerastase, and Shu Uemura. Before his stint at L’Oréal, Wolf had roles at Aveda and Wella, and he was instrumental in launching Seed Phytonutrients, an indie-style, natural-based hair brand developed in partnership with L’Oréal.

Wolf’s transition to Estée Lauder marks a significant milestone in his career and is poised to make a substantial impact on the company’s strategy in the hair care domain. His extensive experience and dynamic approach to brand management are expected to drive innovation and growth, reinforcing Estée Lauder’s presence as a leader in the competitive beauty and hair care industry. As the company looks forward to capitalizing on the expertise of its new president, the global hair care market awaits the new developments and initiatives that will unfold under Wolf’s leadership.