Champion Names Maurizio Donadi as Creative Director for Europe, Promising a “Bold New Era”

Champion, the iconic lifestyle and athletic brand, has appointed Maurizio Donadi as its new creative director for its European division, signaling a fresh phase of innovation and design.

Donadi will officially take on the role starting December 1, according to a statement from Champion Europe, according to Fashion Network. His appointment comes as the brand embarks on an “exciting new chapter” under its new ownership by Authentic Brands Group.

Donadi, a seasoned industry veteran, has worked with prestigious names such as Giorgio Armani, Levi’s, and Ralph Lauren. He also founded Transnomadica, an atelier dedicated to “looking back to see forward” by curating vintage apparel and objects. This deep understanding of heritage and innovation positions him as a transformative force for Champion.

Champion highlighted that Donadi’s experience will drive the brand’s relevance and innovation while respecting its legacy. Known for revitalizing global brands by intertwining their origin stories with sustainable and modern visions, Donadi is expected to infuse Champion with renewed energy.

In his new role, Donadi will oversee all aspects of Champion’s creative direction, including product lines, seasonal collections, brand campaigns, and collaboration strategies. He will ensure that the brand’s core values of quality, performance, and style are maintained while introducing fresh perspectives that resonate with its diverse audience of sports enthusiasts and creators.

Lorenzo Moretti, Chief Executive of Champion Europe, expressed enthusiasm for Donadi’s arrival, stating:
“We are excited to welcome Maurizio to the Champion family. His expertise and visionary approach to design will be a powerful asset to our brand, not only in terms of our product offering but also across a number of key consumer touch points within our business.”

Moretti emphasized that Donadi’s appointment is a significant milestone for Champion as it aims to redefine its position in the sports and lifestyle sectors while continuing to innovate and remain authentic.

This new leadership marks a pivotal moment for Champion as it seeks to balance its storied heritage with forward-thinking design and sustainable practices, further solidifying its influence in the global market.