Revlon Appoints Former CVS Executive Michelle Peluso as CEO to Drive the Beauty Brand’s ‘Next Phase of Growth’

Revlon has announced the appointment of Michelle Peluso, former CVS Health chief customer and experience officer, as its new chief executive officer. Peluso, known for her expertise in overseeing end-to-end consumer experiences at CVS Health, will step into her new role on November 4, leading Revlon’s “next phase of growth.” She will also join the company’s board of directors.

Liz Smith, who has been serving as interim CEO and executive chair of the board since August 2023, will continue as executive chair to ensure a smooth transition. Smith expressed her excitement about Peluso’s appointment, stating: “I am thrilled to be bringing Michelle on to lead Revlon’s next phase of growth. It has been a privilege to undertake this transformation journey over the past year. With a clear strategic direction set for the company, strong progress on our transformation, a deeply talented leadership team in place, and exciting opportunities in front of us, now is the right time for this transition.”

She further praised Peluso’s leadership, emphasizing her significant retail and digital experience, which will be “critical to Revlon’s future growth and success.” Smith, along with the rest of the board, expressed confidence in supporting Peluso as she steps into her new role.

Prior to her position at CVS Health, Peluso held senior roles as global chief marketing officer at IBM and Citi, and served as CEO of digital commerce pioneers Travelocity and Gilt. She is also a member of the board of directors at Nike.

Commenting on her new position, Peluso said: “It is an honour to lead Revlon and its collection of powerful brands at this important time in the company’s history. I look forward to working with the full Revlon team – as well as our retailer, supplier, and distribution partners – to further unlock the growth potential of our brands and meet the moment for the next generation of beauty and wellness lovers.”